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Your One-Stop Destination for Fine Wine, Spirits & Beer in Norwich, CT

At Universal Discount Package Store Inc we pride ourselves on being Norwich, CT's largest liquor store, offering an incredible variety of alcoholic beverages to suit every taste, occasion, and budget. Whether you're planning a celebration, stocking your personal bar, or searching for that rare bottle, we have something for everyone. Our friendly and knowledgeable staff is always ready to assist, ensuring a welcoming shopping experience for new customers and loyal regulars alike.

Bottle and Two Glasses of Wine on Table

We offer unbeatable prices on an extensive inventory that includes hard-to-find spirits, limited-edition craft beers, and global wines. Our commitment to quality, value, and service has made us a trusted destination for Norwich residents and visitors throughout the region. Shopping with us means getting premium brands, excellent recommendations, and discovering new favorites, all under one roof.

Discover a World of Choices

Our inventory is carefully curated to bring you the finest selection of beverages, including options to suit every taste and occasion:

Wines from Around the World – From classic European vineyards in France, Italy, and Spain to bold New World vintages from California, Australia, and Chile, our wine aisle is a journey through global terroirs.

Premium Spirits – Whether you're into small-batch bourbon, smooth vodka, aged rum, or artisan gin, we offer an impressive array of spirits from both local distillers and global icons.

Craft and Domestic Beers – Featuring local microbrews and nationally loved brands. From hop-forward IPAs to light lagers, stouts, and seasonal brews, there's always something exciting to try.

Our beer cave is always stocked and chilled, ready for your next party, tailgate, or relaxing evening. Need help selecting a wine to pair with dinner? Our staff can recommend just the right bottle.

Why Shop With Us?

There are plenty of reasons to make Universal Discount Package Store your go-to beverage destination:

Competitive Prices – We offer excellent deals without compromising on quality.

Expert Guidance – Our team is trained and passionate about helping you make the right choice.

Local Convenience – Conveniently located in Norwich, CT, with ample parking and quick highway access.

Weekly Promotions – Discover new deals and limited-time offers that keep your favorites affordable.

Tasting Events – Join us for exclusive tastings and community-centered events where you can try before you buy.

Our commitment to providing top-tier service makes every visit memorable. We’re here to make sure you leave satisfied and eager to return.

Shop Local, Sip Global

Universal Discount Package Store Inc is more than just a retail shop—we are a cornerstone of the Norwich community. We believe in supporting local businesses, working with area distilleries and breweries, and offering products that highlight the best of Connecticut’s growing craft beverage scene.


From casual weeknight sips to planning weddings, holidays, and major events, we have everything you need. And if you can’t find a product, let us know—we’re happy to special order.


Our customers return time and again for our consistent service, impressive selection, and unbeatable prices. You're not just shopping; you're joining a community of fellow enthusiasts who appreciate quality, variety, and personalized attention.

⭐⭐⭐⭐⭐

The service is beyond expectations. I wanted to replicate a drink I had out and even though they didn't carry all of the exactly ingrediants they were able to guide me to substitutions and I was able to make the cocktail I wanted.


- Mary B.

⭐⭐⭐⭐⭐

One of my favorite stores, locally owned with a great selection of bourbon and wine. The customer service is always great.


- Thomas M.

⭐⭐⭐⭐⭐

The woman was absolutely amazing when helping us choose a wine as a gift! She gave us a tasting so we knew what we were giving. She was so kind and knowledgeable!


- Nicole R.

⭐⭐⭐⭐⭐

This store is a great package store! They have a great selection and if an employee walks by they always ask if I need help and all the employees I've talked to are incredibly friendly whether on the sales floor or behind the cash register.


- Meaghan G.

⭐⭐⭐⭐⭐

This is a great package store! I'm a wine drinker and they have a large and varied selection of wines. Typical selection up front, with a section in the back grouped by region, with many different vintages. Super friendly customer service!


- Kelly C.

Call us at (860) 889-6555 or visit us today and experience the Universal difference!